Early morning - I was walking the streets of Rome when I picked up a copy of Financial Times to read with my latte Macchiato at a nearby cafe. Well, of course I sat down to read the “How To Spend It” magazine. In the first part of "The Aesthete” column Mr. Joe Casely-Hayford talks about his watches, his books, music, restaurants, scent, travels and his two favorite websites:
The Traveler and Irenebrination
May I Recommend this Great and Excellent Designer ...
Remember that...
Remember that...
“Creativity involves breaking out of established patterns in order to look at things in a different way.”
- Edward de Bono
Below - Text from The Casely-Hayford website and photos from his autumn/winter collection 2011:
Philosophy:
All men possess elements of anarchy within their character. Anarchy is not about the total absence of rules, but rather the significance of autonomy. The Casely-Hayford ethos represents a unique expression of freedom created when conformity threatens identity, or convention restricts spontaneity; we fuse this expression of the free spirit with the very particular gestures of English sartorialism. The House aims to distil a multitude of ideas into a simple pure entity: innovation through tradition.
Craftmanship:
The Casely-Hayford house has been founded on two simple phrases: 'English Sartorialism' and 'British Anarchy'; phrases which embody key elements of the English character.
The House follows a tradition of adherence to the dress code which was first established in the 19th century, when, through adopting elements of attire from military convention and sporting pursuits, certain pointers came to define modern western dress. This timeless style has stayed close to the heart of the discerning 21st century man. Casely-Hayford has chosen to use these parameters to highlight the brand signature.
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